Confidential · TTC × Sleep Cycle Center

Website & Operations Rebuild

A working proof of concept · prepared for Dr. Chad Denman & the leadership team

If you need a code, contact ernie@tacotruckcreative.com

Confidential sleepcyclecenters.com · audit + rebuild plan · Jun 2026

Your site is the
front door. Let's rebuild it.

We ran sleepcyclecenters.com through our audit engine and put it next to the Austin field. Here is exactly where you stand today, what the market is doing, and the experience we'll build to double your funnel.

36
mobile performance today
14.3s
to load on a phone
0
lead forms on the homepage
95+
where we take it
01 / Where you are today

An honest diagnosis

Your content and your SEO foundation are good. The problem is the chassis underneath: a heavy WordPress build that loads slowly and gives a visitor almost nothing to act on.

On a phone, the main content takes about 14 seconds to appear and roughly 23 seconds before the page is usable. Google calls anything over 2.5 seconds poor. Every slow second sheds visitors and quietly raises your ad costs.

Performance
36 / 100
Accessibility
82 / 100
Best Practices
96 / 100
SEO
100 / 100
14.3s
Largest content paint
Google "good" is under 2.5s
22.9s
Time to interactive
when the page is actually usable
~968 KB
Unused JavaScript
plugin bloat, ~2.5s of the load
The conversion leak that matters most
0
lead-capture forms on the homepage. A visitor ready to act has nowhere to go.
84
images, only 11 with alt text. Hurts accessibility, image search, and weight.
100
SEO score. The content equity is real. We keep it and re-platform it.
02 / The competitive field

The whole field is mediocre. That is the opening.

We audited the Austin and category competitors on the same engine. Every one of them runs the same kind of slow brochure site, and not one offers a genuinely modern way to become a patient. Speed and experience are wide open.

PracticeMobile speedPlatformOnline bookingHome-test funnelAI screener
Sleep Cycle Center (you) 36WordPress ✕ noneservice page only
Texas Sleep & TMJ Solutions 65WordPress ✕ form only
Sleep Better Austin 43Webflow / React "we call in 1 day"callback-gated
Vivos Therapeutics (national) 62WordPress
Sleep Cycle Center, rebuilt 95+Custom, fast ✓ real-time✓ self-serve✓ AI risk quiz
What the market now expects
  • · Ship-to-home sleep test as a self-serve funnel (GEM Sleep, BetterNight, Dreem)
  • · Real-time online scheduling, not a callback promise
  • · Insurance check and cost shown up front
  • · Patient portal: results, messaging, intake and consent, bill pay
  • · Financing offered at the moment of decision
Where you already have an edge
  • · Real clinical authority and a referral base that converts
  • · Existing service content and a clean SEO foundation (100)
  • · At-home sleep study already part of the practice
  • · A leadership team building toward something far bigger than a website
03 / The opening

Nobody local has put it all in one fast funnel.

The national direct-to-consumer players have slick funnels but no local clinician and no Austin trust. The local practices have the trust but slow, dead-end websites.

Sleep Cycle Center is the only one positioned to have both: real clinical credibility and a best-in-class digital experience. That is the proof of concept we build first, and it becomes the prototype for the whole network.

The three funnels we wire from day one
1
Patients
Find, screen, book, test, treat. The acquisition engine.
2
Referring physicians
A real B2B referral portal. Your highest-converting channel, finally with infrastructure.
3
Network growth
The dentist and partner recruitment pipeline for what comes next.
04 / What we build

A fast site that converts, on top of an operations platform.

Two layers. The public experience that turns visitors into patients, and the backend command center that runs every marketing and operations activity behind it. White-glove: nothing goes live without your approval.

Layer A · Patient-facing site
  • Rebuilt fast. Custom build, no plugin bloat. Target 95+ mobile, load under 2.5s. Beats the whole field on speed alone.
  • Conversion-first homepage. Clear primary action and a lead form above the fold. Fixes the number-one leak.
  • Self-serve home sleep test. Eligibility, cost preview, request, schedule. Productizes what you already do.
  • AI sleep-apnea risk screener. A guided quiz that routes to test or consult. No competitor has it. Inform, never diagnose.
  • Real-time scheduling. Book a consult or test on the spot, instead of waiting for a callback.
  • Insurance + cost transparency. Know the cost before the test, plus financing at the point of decision.
Layer B · Operations platform
  • Three-funnel lead tracking. Patients, referrers, network growth, each with its own pipeline and attribution.
  • Referring-doctor portal. Refer in, track status, close the loop. Built for your best channel.
  • Patient communications. Email and text automation for intake, results, reminders, recall.
  • Marketing command center. Content and social scheduling, ad-spend dashboard, reviews and reputation.
  • Patient portal hooks. Intake and consent e-forms, results, messaging, bill pay. Thin now, expandable.
  • Built to grow. The same backbone scales into the full network platform.

Scope discipline for v1: full EMR, billing clearinghouse, wearable data, and the complete AI clinical coach are later platform phases. The first build is a conversion-grade site plus a working operations backbone that proves the model.

05 / The goal

Double the funnel.

Speed, a real funnel, and an operations layer point at one number: more of the right patients and referrals, tracked end to end.

Referrals / month
~80-100100+
New patients / month
~80-100200+
06 / Next steps

From this page to a live site.

We move fast and you stay in control. Here is the path.

01
Access
Admin to the current site and analytics so we work from the real numbers.
02
Inputs
Your wishlist, the objections patients raise, and the competitors you care about.
03
Build
We build v1 white-glove. You kick the tires before anyone else sees it.
04
Reveal & go live
Show the team, then publish on your approval.
Built by Taco Truck Creative
Brand, marketing, and platform engineering under one roof.
ernie@tacotruckcreative.com